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Soft & Beautiful, TCB and Pro-Line Comb-Thru to go elsewhere.
November 19, 2013
By: TOM BRANNA
Editor
Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. The sale excludes TCB’s business in Africa, and the transaction is expected to close in early December. Kees Kruythoff, president of Unilever North America, said: “Soft & Beautiful, TCB and Pro-Line Comb-Thru are each terrific brands with a long legacy in the ethnic hair care category. These brands are part of one of the...
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